Sidekick
Task: To develop brand identity for Sidekick, a podcast focused on investment conversations through the lens of a supportive companion. The objective was to create an identity that conveys knowledge and cutting-edge insights in the investment industry, while maintaining an approachable sidekick dynamic.
Solution: The design process began with research into financial podcasts, gathering inspiration and analysing their visual approaches. Through close collaboration with senior designer, we developed a distinctive visual identity that balances professionalism with accessibility.
The design solution centers on a unique symbol that integrates superhero mask into a microphone, creating an immediate visual connection to both podcasting and the sidekick theme. Bold typography ensures strong visibility across podcast platforms, while a clean, minimal aesthetic makes investment topics feel approachable.
This identity effectively distinguishes Sidekick in the crowded financial podcast space while maintaining strong visual appeal.
2025 Alex Yeo Design