M&A Report
Task: To create a report with a strong and recognisable visual brand. The objective was to design a consistent and descriptive report that would encourage potential readers to download it. This task required developing a visually appealing document that effectively communicated information while aligning with brand guidelines.
Solution: To accomplish this task, I researched current report designs and trend styles, which informed my development of multiple design options. I collaborated closely with stakeholders, sharing ideas and capturing feedback through iterative sessions. This approach ensured the final design met both aesthetic and functional requirements. I focused on creating a cohesive visual identity, structuring content clearly.
I also created infographic charts to present complex data in an easily digestible format, aligning with the report’s visual style. The solution’s effectiveness was demonstrated by the report generating more than 600 downloads, indicating strong appeal and accessibility to the target audience.
2025 Alex Yeo Design